I can’t tell you how many times I’ve looked at professionally produced advertising or marketing collateral and been astounded at how awful it is. Sometimes it’s the design. Sometimes it’s the concept. Sometimes it’s the copy. Sometimes, it’s the complete lack of strategy. A lot of times, it’s all four of those factors… and then […]

Communication and marketing via the internet is a growing—no, BOOMING—movement with no end in sight, and although the need for print collateral had diminished, people are tactile creatures and still need their business cards, letterheads, and brochures to hand out…we just don’t need as many. If you’re printing anything, you need paper. Despite the growth […]

Google Places, that is. Google Places is the modern equivalent of listing your business in the phone book. Remember the phone book…ahh the good old days. The SEO impact of getting this set up correctly is immeasurable if you want to drive local traffic to your business. But alas, many business owners do not take […]

With the enormous growth of the internet (not to mention cell phones) in the past five years, print media has really taken the back burner. Everyone is wanting to be online—which is great, but what about the world of print? The folks over at USPS have taken matters into their own hands. On May 17th […]

Everybody is familiar with the internet domain suffixes .com, .net and .edu, but imagine a world where we are ruled by .Coke, .Walmart or .McDonalds. Well, folks, it isn’t far off. Just last week, ICANN (The Internet Corporation for Assigned Names and Numbers) made an announcement that will change the way people browse the internet. Beginning […]