You know, when we send out a blog regarding websites, it typically relates to SEO, or blogging, or managing your own website—all of which are relevant in today’s marketing world, especially if you spend a significant portion of your advertising budget on online marketing. We try to help our clients be as self-sufficient as possible, since we know it can save them money and allow them to be more efficient.
But it’s so important to know what you can and cannot do when it comes to promoting your company. Maybe saving money and being efficient does NOT include managing your website, or blogging, or taking care of the monthly ins-and-outs of marketing your business. And maybe the advertising/marketing aspect of your business does not warrant a full-time employee (and all that THAT entails). If that’s where you are, it may behoove you to consider hiring a company on a monthly retainer basis to take care of those things for you. Think about it: a full marketing department that is at your beck and call for a designated period of time every month. Need an ad designed and placed in that industry pub next month? Need your website updated with your latest blog…or need the blog written? Need a postcard designed and mailed out to promote a special? One email or phone call, and you’re done. The onus is on the company to produce for you.
Our goal is to be your single source when it comes to marketing and advertising your business. Whether it’s putting together a website and teaching you how to use it and be effective, or handling EVERYTHING for you, we work within your budget to create and maintain your branded message with measurable results.