Everyone is interested in getting more organic traffic to their websites or at least they should be…In today’s world your website has become more important than the facade on your building—it is your chance to create the right impression to your customers…or not. Unfortunately, there is a ton of misleading information and advice out there about the best way to increase your organic traffic.
Here is a simple rule of thumb: add more unique content to your website. If there is one thing you can do that will make a difference, this is it. There at a lot of black hat SEO strategies out there which may work for a while but not long term. If companies are able to trick search engines into delivering results other than what the user is really looking for, this makes the search engine in question moot. Eventually no one would use a search engine if all it delivered was essentially advertising…We manage several of our customers sites so I get these e-mails all of the time from some bot that is scouring the internet looking for a sucker. Here is a great example:
“We offer quality Search Engine Optimization / SEO Services and Internet Marketing Solutions. Our dedicated team of SEO Professionals ensures Top 10 search engine rankings. Our SEO Processes are designed in view of the SEO guidelines, and white hat SEO techniques are strictly followed to ensure that our clients from the world over get the best SEO services. Please reply to this email so we can send you more details.”
Right…top ten results for your website…sure! And it only costs
Ok, sounds great, right? These guys have figured out a way to outsmart Google and put your website in the top ten results despite the fact that it may or may not really be that interesting to anyone…? I don’t think so. If this worked, Google would be out of business. If you are not convinced this is an obvious scam, stop reading and give it a try.
For the rest of us, we are back to the question of how to create new relevant content on a regular basis. How can you follow the “one simple rule” and add more unique content to your website? The best way by far is to create a BLOG and use it with regularity. Yes, I am pushing the importance of a blog again—I know we have been harping on this subject but it really is important. The difference this can make in your web traffic is truly amazing.
Here is the catch that is becoming obvious the more blogs we build: you have to keep using them for it to work. The only thing worse than no blog is an “out of date” blog. If you have been involved in marketing, advertising, printing, etc., for longer than a week, this sounds familiar.
So how important is it? Here is some stats that you might find interesting. From the Google analytics installed on our website pertaining to the last 30 days, 46% of the visits on our website are “new visits;” in other words, people that have not been to our website before. Of these, 68% of the new visits came to our site came to our site as a result of locating our blog in a search engine. Overall, 30% of the visits to our website were from search engines, this means several returning visitors found our site the same way.
After working with dozens of different companies on the “Blog” topic, they all seem to have the same problem: everyone is too busy to promote themselves. That said, it’s time to take an approach that works. If it is important (and it is!) then establish a budget for it and allow Contemporary Communications to do it for you. We do it all of the time. What would take you hours can be done here in much less time and the results are guaranteed to please you. If you entrust us to keep your blog up to date, it happens—professionally, in a timely manner, and with an on-target message. Talk about Search Engine Optimization!