Put simply, link building is a form of advertisement and information spreading that can significantly improve both your business and your credibility within your particular field. It works by embedding offsite links throughout your webpage, or (more importantly to you) by embedding your own website link into the pages of other businesses or social media.

Social media and digital ‘word of mouth’ have exploded as a form of advertisement in recent years. By spreading the possible locations your website can be discovered, you are able to link your business to a potential client base that you would have otherwise left untapped. Once the links have been established, it is essentially a free form of advertisement that can consistently bring you new customers.

The first, and perhaps most important thing in your link building strategy is to create a website with quality content or a unique take on your particular area of business. If your website shows the same content as a multitude of others, your job is going to be significantly harder. Having quality content will create some links naturally, but the bulk of your link building will occur with manual outreach activities

Increase your website traffic by visiting related sites and requesting links to your website from them. For example, if you owned a motorcycle repair shop, you could visit a motorcycle enthusiast forum (a place where people sharing a certain interest can digitally meet and discuss their passion) and request they advertise your company for local residents. This may seem like a daunting task but we can help you, so give us a call!